Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

London 2012 Games

Dr. Guillaume Bodet

Lecturer

Categories

Marketing

Qualifications

PhD, DEA STAPS, DESS 'CAAE'

Expertise and experience

Sport and leisure marketing; Customer loyalty and satisfaction in sport services organisations; Participation in and recruitment to sport and leisure activities; Sports brands; Branding at sports events, e.g. the Olympics, football, rugby, ice hockey